Why This Course?

It is at the intersection of music, art, fashion, and film that culture is primed for its great waves, and then shifted. 

From brands to storytellers in these industries, understanding the interconnectedness of these creative landscapes and the strategy needed to navigate them smoothly opens up the mind to a new understanding of the world. It's one where the formula towards success is repeatable, and scalable, if properly considered. 

But never boring. Never not creative.

All you need is to know where you're going, why you want to be there, and the plan that pushes your ideas forward.

Building a Cultural Brand will help with that.


The Lessons

  • 1

    INTRODUCTION

  • 2

    DEFINING THE VISION: LONG TERM GOALS

    • Where Do You Want to Be in 10 Years?

    • Workbook Exercise One -- Share Your Long Term Goals
  • 3

    DEFINING THE VISION: SHORT TERM GOALS

    • Workbook Exercise Two -- Share Your 5 Year Strategy

    • Workbook Exercise Three -- Last One! -- Share Your Final Breakdown

Three Payment Tiers Available

At a Special Price for the First 50 Students!

Taught by Jasmine Martin

Founder, 5735 Collective

Founder, The Strategic Collective

Jasmine Martin

With over 10 years of branded partnership and marketing strategy, Jasmine works to develop cross-collaborative, integrated projects that allow her clients to shift culture. A business owner and creative, Jasmine has worked with some of the top brands, creators, musicians, artists, and more at the intersection of music, art, fashion, and film. Her proven strategy of success, and all of the methods used to achieve it, are now going into this course. Formerly in Brand Partnerships at Columbia Records, Jasmine executed campaigns for MAC x DeJ Loaf, G-Star Raw x Raury, Chloe & Halle x Coach, Pyer Moss x MS MR, and many more. She also led the label in the exploration of art integrations, managing NYFW while also navigating clients through the art world for for creative opportunities. Born in Philadelphia, Jasmine is a graduate of Columbia University where she studied English, Art, and Film.

It's Time

For Courage. For Confidence. For Intuitive Planning. For the Tools that Make a Difference. For a Strategy You Believe In. For a New Way of Thinking...